Done-for-you outbound for technical B2B service firms

Stop running sales by hand.

Your firm grew on referrals — but they're unpredictable, and there's no second engine behind them. I build and install a complete outbound system inside your CRM and your GitHub: qualified meetings in about two weeks, then a documented machine your team owns and runs without me.

// proven at Holdex.io — 20–30% reply rate · first meetings under 2 weeks · whole system version-controlled in their repo · see the full case study ↓

FIG.01 — THE OUTBOUND ENGINE INPUT → PIPELINE → OUTPUT
[01]ICP BlueprintWho to target, defined and documented
[02]Data PipelineScraping + waterfall enrichment
[03]Outbound EngineLinkedIn sequences + messaging
[04]CRM PipelineLead handling + tagging, built in
[OUT]Qualified MeetingsOn your calendar
The bottleneck

Referrals got you here. They won't get you to the next stage.

You win great work through your network and word of mouth. It's profitable — right up until the referrals slow down and you realize there's no second engine to fall back on.

01 / MANUAL

Growth depends on you

Prospecting and follow-up run through the founder. Billable work always wins, so outbound stalls the moment you get busy.

02 / MESSY

The CRM is a graveyard

Leads half-entered, no tagging, no stages that mean anything. You can't see what's actually working.

03 / RANDOM

No repeatable process

Every push starts from scratch. Nothing is written down, so nothing compounds and nothing can be handed to a hire.

04 / FEAST & FAMINE

The pipeline swings

Packed one quarter, empty the next. When referrals dry up, there's nothing queued behind them to keep revenue steady.

What gets installed

Not advice. A working machine in your stack.

Six components, built into the tools you already use and documented so your team owns every part of it. Here's the full build.

MODULE 01

ICP & Targeting Blueprint

A sharp definition of exactly who to go after, written up so every future campaign points at the right people.

MODULE 02

Contact Data Pipeline

Automated contact scraping and waterfall enrichment, so the top of your funnel never runs dry on clean, accurate data.

MODULE 03

LinkedIn Outbound Engine

Tested sequences and message templates written to your ICP — the same approach that landed a 20–30% reply rate at Holdex.

MODULE 04

Signal-Finding System

A repeatable way to spot the buying signals that tell you who to reach out to right now, not at random.

MODULE 05

CRM Pipeline Build

A real pipeline with stages, lead handling, and tagging set up in your CRM — so you can finally see what's converting.

MODULE 06

The SOP Library

Every procedure above, documented in markdown and committed to your GitHub. Your team runs the system without me.

The 90-day install

Meetings in weeks. A system you keep forever.

DAYS 1–7

Targeting & data

We lock the ICP, build the enrichment pipeline, and load clean, qualified contacts. Foundations laid in the first week.

DAYS 8–14

Engine live → first meetings

Sequences go out, the CRM pipeline is wired up, and the first qualified meetings start landing on your calendar — typically inside two weeks.

DAYS 15–60

Optimize & scale

We read the data, tune messaging and targeting, and push reply and meeting rates up while volume climbs.

DAYS 61–90

Document & hand off

Every procedure is written into SOPs and committed to your GitHub. You finish with a fully running engine your team owns outright.

Proof of work

What the engine did for Holdex.io

The founder was doing all sales by hand with no repeatable process. In one 90-day engagement, that became a documented, running outbound system.

CLIENT: HOLDEX.IO ENGAGEMENT: 90 DAYS
20–30%
LinkedIn reply rate
<2 wks
To first booked meeting
5–10
Qualified meetings booked
20–30
Leads added to pipeline

From founder-does-everything to a full outbound engine — ICP, data pipeline, CRM, and every SOP committed to their repo — running in 90 days.

Read the Holdex case study PDF · no email required
Why this is different

Most consultants leave a doc. I leave the source code.

You already run your work out of GitHub — so that's where your growth system belongs. Every procedure is written in markdown and committed to your repo. When the engagement ends, the system doesn't leave with me. You own it, version it, and extend it.

your-org / gtm-system — main
a1c4f9Add ICP definition & targeting criteriaicp.md
7b2e10Outbound sequence + messaging templatesoutbound-sequences.md
d8f3aaSignal-finding playbooksignal-finding.md
3e9c01CRM lead handling & tagging rulescrm-handling.md
c5a7bdData scraping & waterfall enrichment flowdata-pipeline.md
The engagement

One engagement. An engine you own outright.

Every component below, built and installed over 90 days and documented in your GitHub. Scope and pricing are set per engagement on our fit call — no templates, no padding.

The 90-Day Outbound Engine

SCOPED PER ENGAGEMENT · 90-DAY BUILD · YOU KEEP EVERYTHING

  • ICP & Targeting Blueprint
  • Contact data + enrichment pipeline
  • LinkedIn outbound engine
  • Signal-finding system
  • CRM pipeline, handling & tagging
  • Full SOP library in your GitHub
// GUARANTEE

A qualified meeting on your calendar within 30 days, or you don't pay for the build. You carry none of the risk of finding out whether this works for your firm.

I run a limited number of installs at a time — availability is first come, first served.

Before you book

Questions founders ask

How fast will I actually see meetings?

The engine typically produces the first qualified meetings inside two weeks — and the 30-day guarantee backs it. Volume builds from there over the 90 days as we optimize.

Do you guarantee closed deals?

No — closing depends on your offer, pricing, and sales conversations, which I don't control. I'm accountable for what I do control: a working system and qualified meetings on your calendar. The 30-day guarantee backs exactly that.

What do you need from me?

Access to your CRM and GitHub, a short kickoff to nail the ICP, and your input on which meetings count as qualified. After that it's largely hands-off for you.

What happens after 90 days?

You keep everything. The full system is documented in your repo, so your team can run and extend it without me. No lock-in.

Is this a fit for my firm?

It's built for technical B2B service firms — agencies, consultancies, and specialized service businesses — that grew on referrals and want a repeatable outbound engine. If that's you, book a fit call and we'll confirm in 20 minutes.

Let's get meetings on your calendar.

A 20-minute fit call. We'll map your ICP, check the fit, and I'll tell you straight whether I can build you an engine worth paying for.

// no pitch deck. just a look at whether the system fits your business.