One channel, run properly.

Why the sector focus

Most cold email agencies sell one process and apply it to everyone. It is efficient for the agency and it is the reason so much outbound reads like it was written by someone who has never met the buyer. A procurement manager at a fabrication plant and a managing partner at an advisory firm do not share a vocabulary, a buying cycle or a reason to reply.

So the work here is organised by sector. The infrastructure and the discipline are the same across all of them. The list sources, the triggers, the timing and the language are not.

What we will not do

We will not run a campaign to a list nobody has looked at. We will not send copy you have not approved. We will not put your primary domain at risk to save on setup. And we will not tell you cold email is right for your business if the honest answer is that your market is too small, too relationship-bound or too well-covered by other channels for it to earn its cost.

That last one comes up on calls more than you might expect, and it is a better outcome for both of us than three wasted months.

On working together

Engagements are month to month. Reporting is weekly and covers what was sent, what landed, what replied and what booked. The domains and inboxes are registered in your name, so if you leave, the infrastructure goes with you rather than being held hostage.

Bring your offer and your target market to a call and we will map out the campaign we would actually run for it.