Deal flow
Ownership records, permit filings, lease expiries, listing history and hold periods are all public or purchasable. A note that references a specific asset and a specific timing reason outperforms a general introduction by a wide margin, and it is the only kind of email an owner will forward to a partner.
Recruiting is outbound too
Brokerages spend as much effort attracting producing agents as closing deals, and the same infrastructure serves it. Production signals, brokerage changes and tenure all indicate who might be listening this quarter. The copy is different, the machine is the same.
Local credibility carries the email
This is a market where the reader either knows your name or can check it in one search. We lean on the specific submarket, recent comparable activity and a sender who is a real, findable person rather than a brand address nobody recognises.
What the campaign looks like
- Asset-specific hooks from public records and lease timing
- Separate campaigns for deal flow and agent recruiting
- Submarket-level segmentation rather than city-wide lists
- Individual sender identity, not a generic office inbox
Talk through a real estate campaign
Bring the offer and the kind of company you want in front of. We will map the list, the trigger and the first sequence on the call.